Social Media Marketing Opportunities For Engagement And Growth - Semalt Expert
Social media has become an integral part of our lives, not only for entertainment but also for business. Today, we will be showing you how you can make good use of social media, its features, and the different platforms to increase your purchase rates, as well as the amount of traffic flowing into your site.
In this article, we will be highlighting how you can use Facebook, Twitter, and other social media platforms to reach your target audience. Some changes have been made to some social media platforms, which has left users confused on the way forward. Some of the questions that our customer care teams have received concerning this subject include:
- What caused the change in the behavior of Facebook?
- Is clubhouse a good idea for my business?
- Can you explain what Twitter Spaces is?
With so many social media platforms and features available, users can be easily overwhelmed with the number of opportunities that will be optimal for their growth this year. If you have any problems with figuring out the best path forward, we've got what you need to make the right choice.
Let's start from the beginning and discuss the platform changes that have taken place as well as the updates which are bound to affect the marketing industry this year. In this article, we will also be drilling down into new and emerging social media marketing opportunities you can employ to stay ahead all through the year.
Facebook is by far the best social media platform when it comes to marketing as a business. Currently, there there are about 4.66 billion internet users, of which 3.81 billion have one form of social media account.
Social media has become a massive channel through which we can conduct and market your business and website. With Facebook as the leader of all the other social media platforms, it is wise to keep up with its updates. After all, almost 59% of the total number of social media users are on Facebook.
Here are some of Facebook's latest changes we can help you take advantage of this opportunity to improve your marketing strategy this year.
Facebook's latest changes
Customized Newsfeed priority in Facebook:
Facebook has added a feature that allows its users to set preferences that control which contacts appear at the top of their news feed. For businesses, we can use this to help you stand apart from your competitors and increase your visibility among your target audience.
We will develop a marketing strategy that will deliver consistent and valuable content to build trust and establish you as an authority. This, in turn, solidifies your customer's loyalty. People will begin to look forward to your next post and will wait anxiously to hear from you. Your updates will be given priority, and your posts will be positioned at the top of many user's feeds for increased visibility.
Narrow the scope of your audience when targeting your Facebook ads.
It is not always you find your social media contacts falling into the same targeted segment. When we adjust the demographics of your viewers, Facebook will enable us to target your audience with better precision, and we can provide the most relevant information to them.
Beyond the basic demographics such as age, gender, and geography, we also factor in other interests such as a user's previous purchase history. Targeting your audience better helps us send the right messages to the right audience at the most appropriate time.
When consumers receive the information they resonate with, they feel appreciated, which makes the content they're reading more likely to stimulate a positive response. This will improve the User / Ad engagement and gives your audience a more personalized experience.
These factors can help you build trust and customer loyalty.
Call now feature
Facebook ads recently launched a "call now" feature on its ads. With the growing number of internet traffic from mobile devices, it only makes sense that the majority of Facebook traffic comes from mobile devices. The call-now button on ads is designed to improve the user experience for Facebook users on the go.
Someone could see an ad on Facebook while walking down the street and can easily contact the business promoting the ads with the click of a button. Gone are the days where you will need to get a pen and paper to write down the number before dialing.
We can create content that attracts the attention of your reader and entices people to visit your site or local address.
Facebook's cover image CTA
One of the first images users come across upon arriving at your page is your cover photo. Another recent update of Facebook allows businesses to use this image and draw their visitor's attention to a call to action button, which is located beneath that space.
From a user's registration / signup to the Shop Now prompt, you can now convert customers from your cover image with just a button. This feature is easy to use, and it provides administrators metrics, which is useful in tracking how often the button gets clicked and how effective it is for a business.
If you've not already taken advantage of this feature, we can assist you through the process.
New Marketing Opportunities on Twitter and Clubhouse
Besides Facebook, there are some new features emerging from other social media platforms, which does wonders when it comes to helping businesses convert customers. These new and improved features make our job as marketers a lot easier.
Although this feature is still in its testing phases, this audio-only chatroom version of Twitter is a way for two to ten people can participate and have a moderated conversation. The hosts of these sessions (you) can invite your customers via direct messages or by simply sharing the links via social networks, email, or even texts.
While everyone is in the conversation, the host still retains the right to allocate speaking privileges. Let's say you choose who gets the conch (Lord Of The Flies). This ensures that you maintain an orderly conversation.
Twitter space is beneficial as it gives businesses an opportunity to engage with their audience in a new way by providing spaces for:
- Audience feedback: Businesses can have real-time conversations with their customers and get feedback instantly. The smooth back and forth flow of conversations usually facilitate rich conversation and good understanding.
- Targeting your audience: Before sending out your invites, it is wise that you study your Twitter profile for a while. Check for comments relating to your business, the services you provide, and what people are saying about your competitors. After you've got a good idea of how your business is perceived by the public, you then know which relevant Twitter users should get an invite to your Spaces.
- Hosting hot topic discussions: establish yourself as an industry leader and discuss hot topics surrounding your market. Since it is hosted on the internet and you do not have to worry about traveling, you can budget for a guest speaker who is a professional on that topic to address the meeting and answer any questions that may come up.
Fleets are a story-like feature by Twitter that allows users to post disappearing tweets for a short period. This feature allows users and brands to post more casual thoughts. Because each fleet remains visible for only 24 hours, it is beneficial as people who view will feel the urgent need to engage and participate in the posts. Fleets are beneficial as they:
- Grow product awareness: the sense of urgency created with the urgency of each fleet puts your viewers on their toes to Seize the opportunity.
- Audience Engagement: Businesses can ask their followers to post their material, which you can then share via your fleet. By doing so for your audience, they feel indebted to do the same for your posts.
- Post timely information: with fleets, you get to keep your customers updated with the latest happenings. You can make your loyal customers aware of special final sale offers, limited availability, or shipping announcements.
Just like Twitter's Space, Clubhouse is an audio chat social media app. But unlike Twitter, the clubhouse is very exclusive. It's like getting into the best clubhouse in your state. In fact, to be able to join the app, you must receive an invite from someone who is already on the Clubhouse app. Crazy!
However, once you've made it past the doorman, you begin to see why it is so exclusive. The clubhouse is an amazing app that allows users to join any virtual room from the "hallway". If a user wants to speak, they indicate by raising their virtual hands, and they are given an opportunity to do so.
With clubhouse, you can stumble across multiple influencers, customers, and other people who could help your business and network.
Beyond all reasonable doubt, if you aren't harnessing the benefits of Social media for your website or business, you are losing out on many great opportunities. And with so many new and old social media platforms updating their algorithm, it is important that you partner with a company that stays updated on the latest happenings.
Semalt is dedicated to building your brand in the right way. We can distinguish between the real gold in social media opportunities and the shiny stuff.