In making a website, it is easy to make a website, researching about it, improving the website, creating the contents of the website, but inviting people and convince people to go and link to your site is not an easy thing to do, linked websites serves as websites that supported your website.
Links serve as the one of the most important fundamental of Search Engine Optimization, having a lot of links that linked to your website will have a big possibility that website will have a higher rank than to those who do not have any or less links connected to it. Search Engine Bots will be the one to interpret if the linked sites are not spams, and trusted sites, the search engine bots will support and recommend the website that being linked by other sites.
Furthermore, Links that is related to the website has bigger potential to help the website than to those websites that are not and links that has internal contents inside the website than to those linked sites that has is not relevant at all. However there were also need to put in mind about links that needs to be avoided in order to avoid such harms that can result to malfunction of the website or destroy the website if it is not avoided.
For example are links that is not relevant to the business website, another tactics used by the SEO that they think it is useful is linking to other website and in return the website must also link to the website, this kind of tactic is not a good idea to do and it is called a reciprocal link type, and also one of the most known type of tactics in which he links were bought to link to the website it is really not helpful at all if the system traces and caught it, the website can be terminated to its function and be banned in the internet surface.
A website can contact other websites to link to the website, tell them about the benefits of it and other possible things that they can achieve if they link to your site.